'CASH FOR EDITORIALS' -- THE LETTER TRAIL -- II

In the set of mails we reproduce today, we write back to Mr Harry Mann informing him that our budget for the first phase of the advertising schedule is Rs 15 lakh, while the advertising expenditure for our phase two is Rs 20 lakh. This is apart from some humbug we give him about how the sort of schemes that 'Acer Consultants' has for visiting tourists and explains to him our rationale for a two phased marketing strategy. Then we go on to ask him three specific queries.
1) What are the newspaper’s policies making editorial space available to advertisers in return for ads placed in the newspaper.

2) We also ask Mr Mann specifically about Herald’s policies on editorials? Whether we, as advertisers could place an editorial (benefiting our range of business of course) for a price. We also promise to meet him in Goa, if we could work out an understanding over email.

3) And some bull about cutting slack over advertising commissions
In reply Mr Mann offers us space on the editorial page (not the editorial yet. He offers us a special package for advertising with discounted rates. He also gives us his sales pitch asking us to advertise on Herald’s Cable network and the website. The conversation steams up in the mails we will upload tomorrow. Instead of reproducing them in text form here, we are uploading the mails in image format… Let us know if its simpler… It looks much neater… We did mess around with the fonts in our big story… Just couldn’t sort that out guys.