CNN-IBN'S INDIAN OF THE YEAR -- BUT MAANN... WHY DO HIS ARMPITS SMELL?
First, it was the summit or conclaves. Now the media appears to have caught on the awards thing pretty well now. Its good money. The beefed up SMS charges, the sponsors pooling money, the publicity and hey... all for a good cause. We however do not have a good feeling about the CNN-IBN Indian of the year awards for two reasons. While Anil Ambani is one of the candidates for the Indian of the Year in the business category, ADAG (Anil Dhirubhai Ambani Group) is the chief presenter (read... look man we've put in a lot of money for this fiesta) of the CNN-IBN Indian of the year awards. Anil Ambani owns ADAG. More, BIG FM (also owned by ADAG) and Reliance World are media and broadband 'partners' for these awards. Whether Anil wins the award or not, the CNN-IBN has queered the ethical pitch by seeking advertising bucks from one of the nominees. Another example if choosing Kingfisher airlines as the airline 'partner', when it's owner Vijay Mallya is nominated candidate in the money-bags category. Whether these particular sponsorships can guarantee a victory or not, a question could surely be raised whether sponsorship for the awards has resulted in the candidates being nominated for the particular categories in the first place. Not very classy Rajdeep ji. You have chosen to behave like our own Rajan Narayan out here. Cheap... very cheap... But a trend is a trend and we cannot but help emulate the 'great' newsman Rajdeep. Hence, we have also decided to latch on to the awards bandwagon... On January 31, Penpricks will announce the 'GOAN PRICK OF THE YEAR' award... We will give the details of the categories and the prizes in a post tomorrow. Suggestions from you guys are welcome... The more the better.... Keep writing in.
posted by Pen Pricks at
00:15
5 Comments:
Dr Oscar Rebello does not need your vote!
You can't escape the hype that CNN-IBN has managed to generate for its Indian of the Year awards.
But you can certainly escape contributing to the kitty of television and telecom companies.
Award ceremonies that require the public to vote are revenue generating business ideas.
They are high premium sms and call based services that play upon the emotional sentiments of people to generate mass voting hysteria.
The result is revenue sharing between the channel/advertiser/organiser and the telecom service provider at the cost of the gullible sms voter.
Have we forgotten the hype created over the marketing gimmick that made suckers of thousands of Indians to vote the Taj Mahal as a modern wonder?
Now we have a leading Goan daily, which earlier used its front page blatantly to hail political candidates, heralding the need to vote for Dr Oscar Rebello on its editorial space and even carrying the sms number.
I'm presume the editor is doing it out of genuine support for Dr Oscar Rebello.
Otherwise I would award the advertising agency of CNN-IBN next years "innovative use of media award" for having got its advertisment placed in the editorial with the "money making" call to action planted as well.
Dr Oscar Rebello does not need the sms/e-votes of a small english speaking segment of society.
He has the support of all right-minded Goans and lovers of the soil.
So spread the word that if you wish to "donate" send the money instead to support the GBA or Mother Teresa's Home in Panjim or any other place other than a commercial revenue generating award campaign.
With awareness,
Cajetan Vaz
cajetan_vaz@rediffmail.com
(spread the awareness...)
What is CNN-IBN, a politically motivated markshit channel. And what is the criterion for shortlisting candidates for *man of the year*?? may be their proximity with the Sardessai's?? Anyway good to see a fellow Goan win some award, however, shitty it may be!
And the award goes to........
Robin Abreu for plagiarising edits and Arun Sinha for having protected a notorious molestor
GOAN PRICK OF THE YEAR IN Pushing Press Releases...All of Us Successful Goan Journos
GOAN PRICK OF THE YEAR IN Switching Sides...the Top Guy from a reputed wire service from Parrikar to Digu and back
GOAN PRICK OF THE YEAR IN Collecting Gifts Vouchers
GOAN PRICK OF THE YEAR IN Gasbagging...Oh that famous Newspaper Editor who is nowadays on telly for reporting on Goa making a few calls to Raj Bhavan and his former drinkmates
Trust Me, You Guys will have more than CNN IBN...
Well said anonymous no 2. Or else, how did Rajdip remember Dr Oscar if not for a Goan Sardessai(oops sorry for that 'Siberian' Prabudesai)
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